projects executedStationery Package
Tagline – Brand Message
Practice Group Sell Sheets
RBSRichards Buell Sutton is Vancouver’s best kept secret and oldest law firm in Vancouver. Brandroom was retained to take the firm’s hidden talent and showcase it in a unique way, expanding clientele and gaining more market awareness.
The agency focused on highlighting the law firm’s unique personality and breaking free from the typical stuffy conventional law practices. Keeping in mind the many talented RBS lawyers who race motorcycles, rock out on stage, and cycle competitively, Brandroom decided to start out by creating a punchy tagline “More than a Suit” to launch the advertising campaign.
A brand refresh was also needed throughout the collateral and stationery package. Brandroom slightly tweaked the corporate colours and redesigned a package that would represent the firm’s ‘business casual’ approach.
The BC Business just hit my desk and I flipped through as always before sending it to the “read soon” pile. Your ad caught my eye on the flip---and I did not even know it was a law ad when I stopped to read it---that is a big kudo believe me. Great work on the part of your designer and really good placement.
Anonymous BC Business reader